Value Based Pricing
What is Value-based pricing?
Value-based pricing is when a dealership prices their pre-owned inventory after doing research on every used vehicle in their market.
How does a dealer do this research?
Dealers who subscribe to Value-based pricing use software developed specifically for their industry. This software is similar to platforms that have existed in financial markets but are now applied to the car industry. These software tools show a dealer where their inventory ranks on popular sites such as Autotrader.com and Cars.com when searched and gives them the information they need to immediately adjust their prices and drive these potential customers to their lot.
This straightforward web-based interface allows dealers to compare every car in their inventory against identically equipped vehicles in the market. With this comprehensive view of direct competition, dealers can easily lower a used vehicle price to achieve a better ranking. These rankings can be displayed by price or by incorporating vehicle options and mileage into the ranking to assess a vehicle's value the way a consumer would. The system allows you to always be ahead of the competition.
Why use Value-based pricing?
We believe that today's used car buyers search the internet to find the best value on the vehicle they want. Each search returns dozens, if not hundreds, of similar vehicles in their area to consider. Customers shorten this to a manageable list by ranking vehicles with the best prices and mileage with the options that they want at the very top. Because of this we believe that Value-based Pricing aligns our cars best with what the consumer is looking for.
How can I see an example of Value-based pricing?
It's easy! Simply visit our inventory page, as every one of our vehicles is Value-priced. A Value-based printout is available upon request for every vehicle in our inventory. We would be happy to email a fax you a copy, or better yet hand you one in person.
Warranties include 10-year/100,000-mile powertrain and 5-year/60,000-mile basic. All warranties and roadside assistance are limited. See retailer for warranty details.